Akela is the leader of the wolf pack from Rudyard Kipling’s classic The Jungle Book.
The jungle is a place where only the strong, smart and cunning survive.
In the jungle, as in business, there are competitors all around.
Success means knowing something others don’t. It means to always be growing. Always be learning.
Akela Digital consists of a full team of digital marketing specialists. This includes data scientists, marketing strategists, website programmers, copyrighters, media buyers, graphic designers, account managers and more.
Roel Hoekstra is the founder and President of Akela Partners LLC and Akela Digital Marketing.
Roel has 30+ years’ experience guiding businesses big and small. His experience includes marketing, sales, finance, investment banking, strategic planning and human resources.
Roel progressed through the ranks of the management consulting industry with John Hancock and Mercer Consulting. During his time as a management consultant, Roel served as a senior advisor to over 50 Fortune 500 companies.
Roel is an expert in data analytics, artificial intelligence, identity resolution, marketing strategy, digital advertising, lead generation funnels and automations, and more.
In 2011 Roel founded Akela Partners to help drive sales and enterprise value for high growth companies.
In 2021 Roel founded Akela Digital to serve the digital marketing needs of home service professionals.